Lijiang

Tailor-made Lijiang Holidays

Nestled into the north-western corner of the Yunnan province, Lijiang is an exceptional place to explore filled with ancient architecture and cobblestone lanes worn smooth by time. The vast snowy peaks of Jade Dragon Snow Mountain keep watch over the entire valley which is home to an abundance of thriving indigenous cultures, each with their own ancient traditions and stories of how they came to be.

No longer the forgotten kingdom it once was, Lijiang Old Town is now a famous UNESCO World Heritage site. You’ll find plenty of signs in English to help you navigate the streets and Naxi locals traditionally dressed demonstrating their cultural heritage along the quaint streets dotted with streams. Despite its popularity, venture away from the main thoroughfares, get lost in the side streets, and you’ll find local markets and a sense of authenticity in the people living their daily lives.

There’s much more to Lijiang than its star attraction. Sit with someone from the Naxi people and learn some Dongba script, the last actively used pictographic language in the world, explore the smaller villages surrounding Lijiang and meet the warm-hearted communities that give this region its sense of peace and tranquility or hire a bicycle and discover the phenomenal landscapes that encase this special town.

Plan your holiday withAlfred&

Your journey will start with one of our UK team – someone like Suzanne, who's travelled extensively in China. They’ll shape your ideas into the trip of a lifetime. But they won't do it alone. They'll draw on the expertise of our contacts on the ground, connecting you to the people who'll make your holiday one you'll always remember - the guides who can take you to The Great Wall’s quietest spots, the villagers who can show you how to create your own lucky clay cat and the cooks who can rustle you up breakfast pancakes, Shanghai-style.

Suzanne McLaughlin

Travel Expert for Alfred&

Living in Beijing for four years gave Suzanne the opportunity to travel extensively throughout China, always fuelled by her favourite Jian Bing pancakes! Rock climbing and abseiling in Yangshou was (quite literally) a high point. Her expertise also extends into Southeast Asia, where a fascination with the colourful history has inspired adventures around Vietnam, Laos, Cambodia, and the Philippines.
Lily Li

Product Manager at Asian Trails, Alfred&'s partners in China

Lily is the product manager for Asian Trails - Alfred&'s partners in China - and is based in their offices in Beijing. Asian Trails looks after our customers once they've arrived in China, ensuring they have access to the best guides and all the benefits that local contacts can bring. With five years experience creating bespoke trips and experiences for visitors to her home country, she loves sharing China's profound history, helping others explore the beautiful landscapes in the Chinese countryside and building relationships with those she works with.
Simone Sturla

Inbound Manager at Asian Trails, Alfred&'s partners in China

Originally from Italy, Simone is the inbound manager and business development director for our partners in China, Asian Trails. Asian Trails look after our customers when they arrive, ensuring they have access to the very best local guides and all the benefits that local contacts can bring. From his early days guiding groups across South America and Africa to teaching guests about the wondrous world below the ocean surface as a scuba diving teacher, Simone is never shy of an adventure. Having sparked an affectionate relationship with China, Simone has mastered the Chinese language to a fluent level and is proud to call the world's largest country home. In his spare time, he enjoys diving deep into the world of ancient religions and philosophies as well keeping his advanced scuba skills up to date.
Xiaolin Zhang

Managing Director at Asian Trails, Alfred&'s partners in China

Xiaolin is the managing director of Asian Trails, our partners in China who look after our customers once they've arrived. Based in Beijing, Xiaolin has been with Asian Trails for over 10 years and has been country manager since 2016. Fluent in both English and French, Xiaolin loves to share her deep knowledge of her home country with visitors from around the world, helping them build extraordinary itineraries to places they perhaps would not otherwise visit. With a keen interest in both Chinese history and art, when she's not tailoring trips for her guests you'll find her immersed in books and visiting ancient landmarks and galleries.
Jim Spear

The owner of The Brickyard at Mutianyu Great Wall

Having lived under the Mutianyu Great Wall for over 25 years, Jim and his wife Liang wanted to give something back to the local community. An architect and designer by trade, when he looked at the remains of this old glazed tile factory he knew it was a wonderful opportunity to create a bespoke hotel. With its proximity to the Great Wall he wanted to maximise the views, but his primary aim was to create a physical refuge for their guests.