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Fujinomiya
Tailor-made Fujinomiya Holidays

The snow-topped cone of Mount Fuji hovers above Fujinomiya, a city home to ancient shrines and pathways that spiral up to Japan’s sacred peak. At its foot, locals seek protection from the looming volcano at Fujinomiya Sengen Shrine, built over a thousand years ago in ornate, red-and-gold splendour. Acting as the traditional gateway to Mount Fuji, it’s a place where hikers pray for safe passage and incense-tinged ceremonies are held to open and close the annual trekking season. In its grounds, an age-old horseback archery festival is held among hundreds of cherry trees that blossom, pink-tipped, in spring.

Outside the city, water flows down mountain slopes to form vast lakes that reflect Mount Fuji in their glassy surfaces, while icy water cascades off a cliff like strands of silk at UNESCO-listed Shiraito Falls, which aptly translates to White Threads Waterfall. Enterprising locals have been harnessing this pure water source for centuries to brew their potent sake. Discover a slice of quiet, rural beauty when you cycle out to nearby Japanese villages home to farmers and foresters, while further afield, you’ll find vast green oceans of tea leaves waiting to be harvested.

To soak up some of Japan’s best views of mighty Mount Fuji, ask our travel experts about tailor-made Fujinomiya tours complete with waterfall treks and village visits.

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